“Intelligence tools have changed what it means to build and run a company. We’re already seeing it internally,” Dorsey wrote in a letter to shareholders.
Set realistic timelines for seeing results. Unlike paid advertising where you can generate traffic immediately, organic visibility through either SEO or AIO builds gradually. You might see some quick wins from optimizing high-performing content, but establishing strong overall AI visibility typically takes months of consistent effort. Understand this going in to maintain motivation during the initial period where you're investing effort without dramatic visible results.
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"We're basically turning history into habitat, and as far as we know, no-one has attempted anything quite like this before."