Start with an audit of your existing content to identify which pieces should be prioritized for AIO optimization. Not every article deserves equal attention—focus first on content that already performs well in traditional search, addresses important topics for your audience, or covers queries where you have genuine expertise to offer. These high-potential pieces are most likely to generate meaningful results from optimization efforts.
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Liz Kendall to launch consultation next week that will also explore alternatives such as curbs on infinite scrolling
This story was originally featured on Fortune.com